Google made big changes to the ways their search results rank, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in another word, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, almost all of them are garbage, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started with this keyword, wire rope clips, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , we put the link in relevant context, with very few plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? Actually this is all about content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kaiya eve couture , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, creating quality content and article marketing is what we have to do to get great result. If you can build a group of your own blogs, such as car snow chains, then it will be easier to do article marketing.
Remember content is king, you just need to create content, share the content with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, now all we need to do is to give our love for creating and sharing great content and not to worry about the ranking all the time. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, like this winch strap , nice writing, good content, published on popular site, this article serves it’s purpose well.
Last but not least, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s easy and really useful, if you don’t use this tool it’s just too bad.
Truck tie downs are not fancy toys, people use these safety devices for serious jobs, such as vehicle transportation, moving heavy machinery from one site to another, hauling steel wire rolls, etc., the quality and strength are the most important things for these tie-downs. When we look at tie downs we’re looking for reliable ones, we want the load on our trucks are safely secured, and don’t want people to see some funny tie downs on our trucks.
But there are always exceptions. Enter reflective ratchet straps. These reflective tie down straps are identical to regular ones, except there are 2 reflective strips on the webbing, in low light environment people can easily spot these straps, such as tie down vehicles inside container, flat bed trucks on the highway in the evening, of course we can go with regular straps with no obvious disadvantage, but if we can be safer with reflective straps why don’t we use them? You may think that these reflective straps are expensive, in reality they are just as cheap, each reflective one only costs a little more than the regular one, while you get the safety benefit by paying almost the same price.
There are reflective winch straps and ratchet straps available, two of the most popular tie downs for big trucks. Reflective winch straps are available for 4”x27′ and 4”x30′, reflective ratchet straps are available for 2”x27′ and 2”x30′, you can find these straps online by searching the term “reflective ratchet strap” or “reflective ratchet strap“.
Let’s check out flat bed trucks. A big portion of these trucks have truck winches installed at one side of the bed, the size is usually 4”, and these winches are anchor points for winch straps, both 2” and 4”.
When you put pallets or some other load on the truck bed, you most likely will tie them down with winch straps, one end of the winch strap will have a flat hook which can hook into one side of the truck bed, the endless end will go in to the truck winch, now you can use winch bar to tighten the winch strap with ease.
The deals for 10 4”x30′ winch straps:
MFR Express: $115.00 FREE SHIPPING + possible tax
TStop: $99.00 $25 or more shipping + possible tax
UCControl: $129.99 $25 or more shipping + possible tax
CSRV: $156.90 plus shipping + possible tax
AnythingTK: $118.6 plus shipping + possible tax
Amzn Cheapest: $124.99 + $9.49 shipping
Other places may have vague or much higher prices.
You’d ask why trucking has anything to do with open source, particularly GNU/Linux?
Let’s see how does this Linux thing can help you lower your operation cost while keep or even improve your service.
First, there is no exorbitant license fee to pay. You can download the Gnu/Linux distributions off the Internet, or buy installation CD/DVD at shipping cost, you can install the system by yourself of someone knows Linux in your organization or follow online help step by step, you will have GNU/Linux up and running in no time nowadays.
Then you have old hardware which is not capable of handling the latest Windows OS, you probably will have to buy new hardware just to run Windows, now you can keep using these old buddies for quite some time with GNU/Linux, because Linux can handle low end machines very well, just go online to see how to do it.
Now you have system installed, applications are running, what next? Say you need accounting software, well, LedgerSMB is all you need. What about eCommerce? Zen Cart or Magento will do the magic. Gimp will help you to retouch your digital pictures, personal or business. You can surf the net safely with Firefox. These are just some of the great things I can think of right now, you will find there are a lot more interesting things you can do with Linux.
OK, you ask, what about those malware, virus, spyware? Actually this is the strongest point of using Linux, as long as you don’t login as root to run your desktop, you are safe from most malware, spyware and virus.
All the benefits above, exactly what is there for Trucking business?
An important part of trucking business is hauling loads, before you go on your trip you need to make sure your load is safe, you need tie downs to secure your load, most of these tie down products are pretty heavy, especially transport chains, a few chains can weigh more than 150lbs, you can buy them locally, usually with high price, then you can buy them cheaper online, but the shipping charge sometimes can be prohibitive. Now let’s have a look at one online cargo control products store, www.mfrexpress.com, they are selling all kind of tie downs on their website, heavy duty chains, ratchet straps, cargo bars, truck winch and winch straps, etc., this may not be that special because a lot people are selling these stuff online, hat makes them special is that they offer free shipping on orders $25 or more,meanwhile they offer nice quality cargo control products at lower price than most online retailers, these two things together you have a really nice deal.
Now the question is how can they do that without being broke? Since the shipping charge is pretty hefty especially for binder chains and load binders, they will have to lower their operation cost quite a bit, this is where Linux, Open Source come into play. They run their office on all open source software, from OS to applications, from web server to email server, fax server, all based on Linux. Their desktop machines are from 2002/3 and still going strong under the command of Linux, their servers are all bought on EBA lately and running nonstop already for more than 3 years, they have their own email, fax, web and VoIP server, all of these greatly reduced the maintenance cost and ongoing security cost, for 6 years they haven’t needed any major spending on hardware or software, no malware/spyware/virus whatsoever, almost no down time except serious power black out.
In a weak economy, cutting cost often times means cutting corners, but with open source you can lower operation cost but not lower your standard.
