Truckers Deal

Rank algorithm update from google weeded out a lot of good or bad websites,   in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.

So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the content on those sites will never be updated, almost all of them are garbage, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers,  all the links on those websites will have the same fate.  

A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started with this keyword, Ratchet Chain Binder, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while,   the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, so if you create great content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, mothers day gift , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, in actuality my site is ranking high for some nice search phrases. As far as SEO concerned, blog marketing with great content is the way to go. Say you’re building your own bogging network, for instance Ratchet Chain Binders, then it will be easier to do article marketing.

Bottom line is that you should create great content, share the content with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing great content and not to worry about the search results every day. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, say this Trucking Accessories, nice writing, good content, published on popular site, this article is a good example of article marketing. 

We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s easy and really useful, no one should miss this tool out.

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